Hello I’m Fer Pérez
UX/UI Designer
Based In Barcelona
I am a Web Designer with 6+ years of experience creating user-friendly, visually compelling designs that combine creativity with functionality. I excel in responsive design, user experience optimization, and collaboration, turning ideas into impactful digital solutions.
My Skills
Design
•Research,
•Product Design
•Web & Mobile Design
•Wireframing
•Prototyping
•Testing
•Design System
Tools
• Figma
• Photoshop
• Illustrator
• Indesign
• After Effects
• Canva
• Procreate
Additional
•Wordpress
•Divi
•Elementor
•Google Suite
•Miro
•Go High Level
•Shopify
• Webflow
About me
Let’s Bring Your Creative Ideas to Life
I am a passionate and innovative Web Designer with over 6 years of experience creating functional, user-focused digital experiences. My expertise lies in blending design aesthetics with technical functionality to craft websites that not only captivate but also deliver exceptional performance.
Throughout my career, I’ve collaborated on diverse projects, from e-commerce platforms to corporate websites, always prioritizing user experience, responsive design, and accessibility. Beyond crafting beautiful designs, I excel at turning ideas into reality by working closely with developers, clients and marketing teams to bring every vision to life.
My Experience
April 2024 – October 2024
Graphic + Funnel Strategist Designer/ Results Driven REI
April 2024 – October 2024
As a Graphic + Funnel Strategist Designer, I specialize in creating high-converting funnels tailored to drive course and mentorship sales. My role involves designing compelling ad creatives and landing pages, optimizing user journeys to maximize engagement and conversions. Collaborating with cross-functional teams, I analyze performance metrics to identify opportunities for improvement, applying data-driven strategies to refine and enhance funnel effectiveness.
July 2019 – February 2024
Web Designer / Hite Digital
July 2019 – February 2024
Working in different departments, from web design, social media, and marketing teams. Designing for the web is where I excel, crafting engaging and user-centric experiences. I blend my expertise in layout, usability, and user interface design to create visually stunning and functional websites. From wireframes to the final product, I aim to ensure seamless navigation and a captivating online presence for every project.
January 2016 – June 2019
January 2016 – June 2019
I strive to bring ideas to life with creativity and precision. My experience and design skills enable me to create visuals that resonate with audiences. While working at the Art and Design department, I was in charge of advertising campaigns, editorial design, packaging, branding, digital content and videos for the different clients of the agency.
Portfolio
My Projects
Web Design
Spiritual Coach Website
Micaela is a coach specializing in guiding women through processes of transformation and personal growth. Her niche lies in the realm of personal and spiritual development.
The challenge was to create a website that not only improved Micaela’s online visibility but also increased conversions by emotionally connecting with her audience.
To achieve this, I developed a responsive, user-friendly site that reflects her mission and brand essence. Key elements include optimized navigation, personalized branding aligned with her defined visual identity, and clear calls-to-action to enhance conversions.Â
Portfolio Web Design
Marica Transfronteriza
Marica Transfrontera, a social project led by two LGBT members, aimed to empower and amplify trans experiences through workshops and activities while promoting respect and inclusion. The project required a website to act as an online archive and sharing their story.Â
To address this need, I designed a responsive and user-friendly website with streamlined navigation, ensuring visitors could easily access information. The branding reflected their mission through carefully selected colors and typography, creating a cohesive and inviting platform. Key UX/UI principles were applied to enhance usability and visual appeal.
Landing PAge
DJ Annica
DJ Anicca, a talented artist blending diverse musical genres, needed a platform to promote her events and showcase her portfolio. I created a user-friendly landing page.
The result was transformative: DJ Anicca experienced a increase in online engagement and higher event attendance. The platform not only amplified her digital presence but also solidified her position in the music industry, enabling her to connect more effectively with her audience.
Ecommerce website
Knifehand Nutrition
This project involved designing an eCommerce website for a group of entrepreneurs passionate about healthy eating. They needed a digital platform to sell weekly meal packages and manage orders efficiently.
To address this, I developed a user-friendly eCommerce site with features including personalized meal package menus, email notifications for order updates, and seamless integration with inventory and payment systems. The site’s UX/UI design focused on creating an intuitive and engaging shopping experience for users.
App Creation
Compiso
As part of my master’s degree in UX/UI Design, my team and I developed an app aimed at simplifying the search for the ideal roommate in Barcelona. The app provides a personalized experience, allowing users to filter potential matches based on compatibility and lifestyle preferences.
The design focuses on being both intuitive and visually appealing, ensuring that users can navigate the platform effortlessly. From the first interaction, the app promotes better living experiences by fostering harmonious matches that improve the overall quality of shared spaces. This project highlights my ability to blend user-centered design principles with practical solutions to address real-life challenges.
